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Credit to: Fleishman-Hillard

How bold can you be to go up against Tony award winners and Hip Hop Legends?  To kick-off the BRING OUT THE BOLD™ campaign, LISTERINE® Brand is inviting New Yorkers to showcase their boldness at the Study of Bold Live in Union Square.  Why? Because New Yorkers are tough, daring — in a word, BOLD. The LISTERINE® Brand conducted a study which found that LISTERINE®-lovers were more likely to do bold things. The study findings ranged from doing a yoga headstand to learning to speak a new language to breakdancing. Are New Yorkers as bold as LISTERINE® users? Let’s find out!

On Thursday, April 14th, who will be bold enough to step up and sing with the cast of Broadway’s Tony and Grammy-winning musical Kinky Boots, show off their beatboxing skills by battling Biz Markie, or participate in a silent disco yoga session lead by Grip the Mat?

 

Credit to: Fleishman-Hillard
Credit to: Fleishman-Hillard

Take part in a FREE festival of activities including:

  • 8:00am-11:00am – Silent disco yoga session with Grip the Mat
  • 9:30am-11:00am – Swap bow ties with young Shark Tank-winner Moziah Bridges of Mo’s Bows
  • 11:00am-12:00pm – Sing karaoke with the cast of Kinky Boots
  • 12:00pm-1:00pm – Open mic comedy session with Nick Vatterott
  • 1:00-2:30pm – Beatbox with Biz Markie (the iconic “You Got What I Need” is being performed at 2:30pm)
  • Juggling, breakdancing, magic —plus more bold events throughout the day!

Free BOLD prize packs for all participants including yoga mats, t-shirts and LISTERINE® mouthwash!

Credit to: Fleishman-HIllard
Credit to: Fleishman-HIllard

 

WHERE/WHEN:

Union Square (17th Street and Union Square West)

Thursday, April 14, 2016

8:00 am – 4:00 pm