In a sea of people we sometimes get lost in our thoughts (and phones) while neglecting the people around us. Everyone has a story to tell, a battle to overcome or predicaments to get through, yet we would never know by looking at them. T.J.Maxx understands this and with the help from best-selling author and blogger Katherine Schwarzenegger they were able to unveil some untold stories from ordinary women across the country.
This campaign is called The Road to Real Tour and there is no better way to describe this journey of getting into the lives of the many inspirational women from 16 cities around the nation. Road to Real highlights how we can find insight from the people in front of us if we took the time to listen.
Everyday we see celebrities who are on specific platforms given the opportunity to tell their stories, however what about the women who live like us and look like us.
More than 500 women were interviewed with 4 key themes being the main focus: Living Life on Her Own Terms, Inherent Altruism, Perseverance and Everyday Inspiration. Each one of these components revolve around how these women perceive their life and how they decided to tell their story to the world.
All of the interviews and pictures that were taken while on this tour an gallery exhibit was formulated to showcase these women for everyone to get a taste into their stories.
At the unveiling, Tai Beauchamp sat down with Schwarzenegger, where she was able to explain in-depth what this three month journey meant to her. Five of the ladies who were featured in the exhibit were there as well and also gave us a synopsis of what it meant to be apart of something like this.
By the end there wasn’t a dry eye left in the house!
To hear more in-depth about the featured ladies from the Road to Real Tour, visit YouTube.com/TJMaxx to view a video highlighting stories from select women from the road, and visit Katherine Schwarzenegger’s Instagram (@katherineschwarzenegger), Facebook and Twitter (@KSchwarzenegger) to see posts from the tour, tagged with #RoadToReal.