How bold can you be to go up against Tony award winners and Hip Hop Legends? To kick-off the BRING OUT THE BOLD™ campaign, LISTERINE® Brand is inviting New Yorkers to showcase their boldness at the Study of Bold Live in Union Square. Why? Because New Yorkers are tough, daring — in a word, BOLD. The LISTERINE® Brand conducted a study which found that LISTERINE®-lovers were more likely to do bold things. The study findings ranged from doing a yoga headstand to learning to speak a new language to breakdancing. Are New Yorkers as bold as LISTERINE® users? Let’s find out! [Read more…] about Biz Markie & Kinky Boots Cast Take Over Union Square Tomorrow