Credit: Mixology

Real New Yorkers know that our favorite time of the year is upon us, no Christmas did not come early. It is Fashion Week, the time when we throw on our best threads to get a sneak peak of next seasons trends. And what better way to prepare New Yorkers for fashion week than with a pop-up shop.

Yes pop-up shops, they are new wave of how millennials are shopping. Something about the here today/gone tomorrow aspect that drives consumers crazy. The trendiest people understand the type of merchandise gold can be found within pop-up shops and what’s even better is the exclusivity that consumers feel while shopping a pop-up.

W New York-Times Square has partnered up with Mixology Clothing Company to host a week long pop-up shop starting today from 7:30pm- 10:30 continuing al, through fashion week.

And whats a pop-up shop inguaration without an exclusive event being held in the amazing Living Room of the W Hotel. The launch* will commence with an exclusive event hosted by TV Host & style expert, Dawn Del Russo.

Not only is Russo set to host, there will also be a live performance by Bianca Monica, and what’s an event without an interactive photo booth for those infamous Instagram post. There wil also be an official ribbon cutting by Co-Founders and Brother/Sister Duo President Jon & Rene Shapiro, Jordan Edwards & Head Buyer & Owner Gabrielle Edwards.

During fashion week, consumers will have the opportunity to shop distinctive, high-end fashion take-aways from Mixology Clothing Company, also highlighting a curated selection of specialty designers. There will also be clothing, accessories, and lifestyle collectables from a mix of Mixology’s in-house brands & more.

If you never been to a pop-up shop and looking to see what the hype is about, then this is the place. Go shop till you drop then have a drink, if that’s not retail therapy then I don’t know what is!!

For more information, click here.