Yes, you read that right, a whole entire day dedicated to the wonderful world of Shapewear!
Shapermint is the leading marketplace for those who seek the right piece of shapewear without feeling shame. They kicked off National Shapewear day with an inaugural campaign “Celebrate Your Shape. Wear Confidence”, which encourages consumers nationwide to further the body positivity movement and destigmatize the conversation surrounding shapewear.
What better way to kick off National Shapewear Day than having an extravagantly wrapped double-decker bus equipped with some shapewear goodies ready to take New York City by storm.
With the bus-making stops at Bryant Park, Madison Square Park and Herald Square, three of the busiest and favored neighborhoods, they were guaranteed to get plenty of spectators curious about Shapermint and their body-positivity goals. With this midtown tour, it was their mission to get rid of misconceptions and stigmas about body confidence, shapewear, and the women who wear them!
Shapermint’s week-long campaign surely made everyone feel empowered and more confident in the skin their in, even if shapewear is necessary. In addition to the campaign, Shapermint is currently running a promotion on their website to highlight a few of their best-sellers along with some other items that make shopping for undergarments fun + informative.
Remember real women wear shapewear!
Lets us know how you will celebrate National Shapewear Day going forward!