I don’t often recall Geoffrey the giraffe in the middle of a play. If you’re a child of the eighties, you might remember this congenial ungulate as the mascot for Toys R’ us toy stores.  I can vividly picture his star turn in the commercials from Saturday morning cartoons. Various happy children would embrace their joy-giving gadgets and sing, “I don’t wanna grow up, I’m a Toys R’ us kid. They gotta million toys at Toys R’ Us that I can play with.”  As the commercial ended, Geoffrey sat silhouetted on a bench, staring at the sunset and granting a warm embrace to a child. The campaign was genius. It encouraged kids to put items on their wish list and supplied adults with a heaping dose of childlike wonder.