March Madness has finally arrived for all College Basketball fans! The usual suspects in Kansas, North Carolina, Virginia and Oregon have all taken the #1 seeds, but it is anyone’s game for the big title. Bars and restaurants will be stocked full of fans over the next month, and two in particular are doing something super fun for everyone to enjoy- OYSTER MADNESS! That is right, Crave Fishbar, located in Midtown and The Upper West Side, is getting in on the action with a super fun activity that will get you to decide if you are more of a West Coast or East Coast fan.
First off, for those who don’t know, what is Crave Fishbar? Crave Fishbar (founded in 2007) is a creative, NYC neighborhood restaurant serving 100% sustainable seafood in a vibrant, convivial environment. Chef Todd Mitgang offers an inventive menu of thoughtfully sourced ingredients that draws culinary influences from Asia to Europe with a uniquely New York spin. With two locations in Manhattan’s Upper West and Midtown East neighborhoods, Crave’s management team is committed to a kind and conscientious corporate culture that extends from the kitchen, to its employees, to the tens of thousands of patrons that walk through its doors every year. Crave is a NYC destination for #oystergram happy hour, craft cocktails, biodynamic wines, and neighborhood fine dining.
Here is how this #oystermadness is happening. Crave Fishbar has set up a bracket to get people in the spirit with 4 West Coast Oysters on one side and 4 East Coast Oysters on the other and will be featured at both Crave locations in Midtown and the UWS. The winner of each matchup will be determined by which oyster sells best during the #oystergram happy hours of that week.
To enter, guests will come to either Crave Fishbar location and fill out the bracket based on which Oyster they think will be this year’s #OysterMadness champion! (Note: the matchup winners will be based on weekly sales.) Hand your completed bracket to your server and root on your favorite oysters throughout the month (pro tip: the more you eat, the more chances that oyster has of winning)! One bracket per customer per visit. The winner will get receive a custom Crave Fishbar Prize Package that includes a Crave Gift Card, Oyster Shucking Kit and Bottle of Rose!
Sounds freaking awesome! To get in the fun on social media, follow Crave Fishbar on IG here. Good luck everyone!