How bold can you be to go up against Tony award winners and Hip Hop Legends? To kick-off the BRING OUT THE BOLD™ campaign, LISTERINE® Brand is inviting New Yorkers to showcase their boldness at the Study of Bold Live in Union Square. Why? Because New Yorkers are tough, daring — in a word, BOLD. The LISTERINE® Brand conducted a study which found that LISTERINE®-lovers were more likely to do bold things. The study findings ranged from doing a yoga headstand to learning to speak a new language to breakdancing. Are New Yorkers as bold as LISTERINE® users? Let’s find out!
On Thursday, April 14th, who will be bold enough to step up and sing with the cast of Broadway’s Tony and Grammy-winning musical Kinky Boots, show off their beatboxing skills by battling Biz Markie, or participate in a silent disco yoga session lead by Grip the Mat?
Take part in a FREE festival of activities including:
- 8:00am-11:00am – Silent disco yoga session with Grip the Mat
- 9:30am-11:00am – Swap bow ties with young Shark Tank-winner Moziah Bridges of Mo’s Bows
- 11:00am-12:00pm – Sing karaoke with the cast of Kinky Boots
- 12:00pm-1:00pm – Open mic comedy session with Nick Vatterott
- 1:00-2:30pm – Beatbox with Biz Markie (the iconic “You Got What I Need” is being performed at 2:30pm)
- Juggling, breakdancing, magic —plus more bold events throughout the day!
Free BOLD prize packs for all participants including yoga mats, t-shirts and LISTERINE® mouthwash!
WHERE/WHEN:
Union Square (17th Street and Union Square West)
Thursday, April 14, 2016
8:00 am – 4:00 pm