It’s kind of uncommon in any city for a well known car brand to open up shop without selling any cars. Oh, the irony. Well, that happened yesterday when Cadillac opened up their Cadillac House yesterday at 330 Hudson Street, between Charlton and Vandam Street. The event was star studded and became a huge party to celebrate this very unique opportunity in a city where unique comes and goes.
Cadillac House will be a permanent space located on the ground floor of the company’s headquarters in New York City. The space will open to the public on June 2nd and serve as a rotating location for events, vehicle exhibitions and collaborative partnerships with pioneering organizations such as the Council of Fashion Designers of America (CFDA) and Visionaire. Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style. With Cadillac House the brand has the opportunity to bring to life its unique passion and perspective for beyond the automotive space.
Joining the event yesterday, was our Governor of New York, Andrew Cuomo, who joined Cadillac President, Johan de Nysschen for the unveiling to officially open Cadillac House. There was also a big performance by Jim James of My Morning Jacket, as well as high profile appearances by music superstar Kelly Rowland, star of HBO’s “Girls” Andrew Rannells, actress Debra Messing, and “Star Trek” actor Zachary Quinto. Quite the spread of interesting celebrities to celebrate such a great opening in the heart of one of the trendiest districts of Manhattan.
For more information on Cadillac House, check out their official site.