Homemade, the company that provides passionate cooks with tools to sell and market their food from wherever they are to local communities, is excited to announce the official launch of their new rebrand, iOS app and first-ever web portal. Homemade now let’s cooks build a real business around their cooking and allow local communities to discover new food from their neighbors.
The new Homemade product rides on the heels of a $2.3MM round of seed funding in April led by Maven and Slow Ventures. Other investors included: Third Kind Venture Capital, Maveron LLC, Rostrum Capital, Scrum Ventures, and XG Ventures, as well as angel investors: Kevin Hartz ( Eventbrite Founder), Dan Rose, (VP Partnerships, Facebook) and Wayne Chang, Twitter’s director of product strategy.
The new product strategy allows cooks on Homemade to:
– Create their own ‘Eatery’ – a standalone micro-site for cooks to design, list, sell their food
– Control over food listing details, pricing, scheduling, delivery, and marketing to local communities
– In-app communication that will automatically notify customers about upcoming meals (direct SMS based CRMs for cooks)
– Safe / secure payments via Stripe (cooks keep all earnings; Homemade charges 9% on top of meal to customers)
Recent trends in tech and food have demonstrated a real push toward social features and individual empowerment. Now, each cook on the Homemade platform is provided with a unique space to showcase their culinary creations, build a brand, and activate a customer-base. The new features allow cooks to turn one-time customers into long-term relationships built around food. Homemade bridges the gap between food, technology, and eating and really lets people who love to discover and experience meals that they won’t be able to find in a standard restaurant.
Homemade Co-Founder, Nick Devane explains, “We are really focused on helping cooks build brands and start selling food. We’ve refined our vision to provide dedicated tools for cooks to specifically leverage their existing communities. This an important way to not only create micro-businesses, but encourage awesome community interaction in neighborhoods.”
As society shifts from traditional business types to more crowd-sourced, entrepreneurial models, an entire generation of people are emerging as “micro-entrepreneurs”. Homemade wants to give passionate people who love to cook a platform to market their cuisine directly from their kitchen without having to deal with massive overhead in the traditional restaurant business.
Homemade Co-Founder, Mike Dee , explains, “We are really focused on helping cooks build brands and start selling food. We’ve refined our vision to provide dedicated tools for cooks to specifically leverage their existing communities.”
About Homemade
Homemade wants to empower every cook to build a successful business and create community through food. The company raised $2.3MM in seed funding in April 2016 and was founded in 2015 by Nick Devane and Mike Dee. Homemade is headquartered in NYC and has works anywhere in the U.S. or Canada. For more, visit: www.eathomemade.com or check out Twitter and Instagram: @eathomemade