Lauren Bush Lauren
Credit: Derris

I have known about the FEED Project for quite some time, and have admired Lauren Bush Lauren in her efforts to minimize childhood hunger across the world with this wonderful organization.  She and her team are now taking this concept a step further by opening up their first ever retail shop tomorrow at 55 Water Street in the heart of Brooklyn!  Here’s why you need to hop on the subway this week and check it out.

Lauren Bush Lauren has an illustrious history in her charitable work, especially with hunger which was most recently awarded at the Food Bank for New York City’s Can Do Awards last month (more on that here).  Her company FEED creates great products that help feed the world’s most needed areas, essentially providing a tangible way for people near and far to help millions of people who need these resources to not only survive… but thrive.

Credit: Derris
Credit: Derris

Located within the Empire Stores development in DUMBO, Brooklyn, the new space offers both shop and cafe elements creating a dynamic, community-driven setting for customers.  Essentially, this reads as a super unique cafe, where you leave with more than just a coffee and tote in your hand, you walk out the doors knowing you helped someone out.  It is a fabulous idea that I hope works for Lauren Bush Lauren and the rest of her team!

Take a look at all the details below.  I hope all my readers are able to stop in and check the place out!


Location: 55 Water St, Brooklyn, NY 11201

Opening Date: Wednesday, May 3, 2017

Store Hours:

  • Monday-Saturday: 8AM-7PM
  • Sunday: 8AM-6PM


A gathering space with an inviting feel, the FEED Shop & Cafe will feature a seating area, allowing customers to enjoy a cup of coffee or simply use as a meeting spot.

FEED Heritage coffee blend roasted by La Colombe and select pastry offerings from City Bakery will be available for purchase.


The space will offer an assortment of FEED products (priced from $10-$300), along “FEED Finds,” a curation of other socially conscious items, providing customers varied opportunities to give back with their purchases.

FEED’s in-store exclusive Brooklyn tote provides 10 meals with each purchase to Brooklyn schools.


With the purchase of every single item in The FEED Shop & Cafe (products and cafe cuisine included), meals will be directly donated to children in need.

A ticker at checkout displays in real time the number of total meals donated from items purchased to-date at The Shop & Cafe.

Credit: Derris
Credit: Derris


FEED is an impact driven lifestyle brand, making products that help feed the children of the world. Founded by Lauren Bush Lauren in 2007, FEED provides a tangible way for customers to join in the fight against global childhood hunger.

Each FEED product includes a number stamp, indicating the amount of meals donated with its purchase.  Through on the ground partners, FEED has provided more than 95 million meals to-date.