Human's Best Friend
Credit: Human's Best Friend

Who wouldn’t love to experience a place where you can love and appreciate all things dogs? Your fall is about to get a lot more cuter thanks to a wonderful pop up starting in September called Human’s Best Friend.

Credit: Human’s Best Friend

Human’s Best Friend, an interactive and vibrantly designed experience for dogs and dog lovers, comes bounding into the West Village with a two-month long pop up beginning September 15th. Located at 15 7th Avenue, Human’s Best Friend will offer an immersive playground designed with our favorite four-legged friends in mind.

“As lifelong dog lovers, we’re thrilled to unleash our vision for a canine-centric experience that’s both fun and purposeful,” shared co-founders Brian Tovar and Jason Sherwood. “Human’s Best Friend aims to surprise and delight both pets and owners, and also shine a light on the joys of adopting rescues. Our team is excited to partner with local grassroot pet rescue groups and our goal is to raise awareness and encourage and facilitate adoptions.” The duo are the visual artists and designers behind LIVESIGHT, the experiential design firm bringing Human’s Best Friend to life.

Guests of all ages – and their dogs! – will travel through a series of curated environments set to celebrate and capture that special bond between humans and dogs. The journey is designed with a BFF (Best Furry Friend) in mind, featuring a number of different experiences, including The Backyard, The Dog House, The Toy Pit, The Water Bowl, and The Bone Yard. Human’s Best Friend will be open five days a week.

Credit: Human’s Best Friend

No Pup? No Problem. Human’s Best Friend is partnering with over ten local rescue organizations, so visitors without pups can meet rescue dogs and possibly find their new Best Friend. Representatives will be on hand to discuss the adoption process.

Tickets are available at Tickets are $29 per person, or $39 for a dog and owner. Children under two play for free. 10% of profits benefit the participating rescue organizations including: Second Chance Rescue, Animal Haven, Bideawee, Rescue City, Badass Brooklyn Rescues, The Sato Project, Muddy Paws, Rescue Dogs Rescue Soldiers, Mr.Bones & Co, Hearts & Bones, and Rescue Dogs Rock NYC. Visit to learn more about our partners.

Credit: Human’s Best Friend

About Human’s Best Friend

Human’s Best Friend is a new kind of experience for dogs and the humans who love them, created to celebrate all things dog – in an all dogs are welcome environment. From the imagination of award-winning designers and experiential creatives, Human’s Best Friend will transport dog people – and dogs! – of all ages to the dream dog world. The interactive and vibrantly designed pop-up will feature rescue dogs available for adoption, in partnership with over a half dozen local animal rescue organizations. 10% of profits will directly benefit the participating rescue organizations


LIVESIGHT is the visionary company behind Human’s Best Friend. Founded by award-winning designers Jason Sherwood and Brian Tovar, LIVESIGHT pushes the boundaries of design by bringing immersive, sensory, theatrical experiences to live events. Design collaborations include the original Museum of Ice Cream, Refinery 29’s 29 Rooms, Sam Smith’s World Arena Tour, the Hall of Magic, Details Magazine’s Lincoln Center Fashion Week Takeover, collaborations with Punchdrunk International, among many others. Their designs stretch across dozens of brand platforms, including the NFL, Remy Martin, Audi, Bravo, Citibank, Samsung, Jaguar, and Netflix, as well as a long-term collaboration with the Mayor’s Office for the City of New York. Their work is multiple Drama Desk Award, Henry Hewes Award, and Clio Award recognized.